The idea here is not to sell “as much as possible, in the shortest possible time” or to get easy money. The success of a business comes through repeated and continuing sales. If you have a good foundation or marketing base, you already have the first half of a good sale. The other half you have to get yourself. Of course, with the following points it will be much easier for you to do it. And as if that were not enough, to support you in this task, there are powerful tools that guide you on how to make powerful sales.

First of all, accept this:

1. Successful entrepreneurs are good salespeople.
2. True “good sales” – are long lasting and consistent.
3. People don’t like to be sold, they like to be helped to buy.

Let’s see then, the guide to achieve high performance sales.

1. Program Your Winning Attitude: Before you can sell anything, you have to sell yourself. If you are not convinced of your capacity and your products or services, you will not be able to sell to anyone. Do not be scared of rejection, it is essential to get good sales.
2. AIDA System: Continuously use the AIDA technique: Attention, Interest, Desire, and Action. Capture the attention of your prospects with a good line. Develop an Interest in your products or services. Offers non-feature benefits. People don’t buy movies, they buy entertainment. You don’t buy firewood, you buy heat. That is, awaken the Desire for what you offer, that they feel they need it. They need entertainment, they need warmth. Finally, invite them to take an Action.
3. Be Brief and Inclusive: Summarize your ideas and make sure you engage with your prospects. He constantly asks, what do you think? you like? This is what you need. Don’t talk too much. Be patient. By listening you will learn what your customer wants most. I emphasize, your mission is not to sell but to “help them buy”.
4. Added Value: In a sale, the added value is paramount and can be decisive. The added value is what you are willing to add to the prospect to smooth the path to the purchase decision. It’s the, “Also… I’ll include this, and this, and also…” We all have something we can give in exchange for a sale. The key is to know what our prospect wants and how we can give it to them.
5. End With A Signature And A Check: A sale isn’t done until the money is in the bank. Let us remember that the power of writing is very strong. The moment your prospect puts his signature on a document, the commitment crystallizes. But it is not until you receive the money that this commitment is consummated.
6. 5.5 The Repeat Sale: When you sell something for the first time, you usually have to invest time and effort to get to the closing. Instead, in a repeat sale, you no longer have to invest that. What’s done is done. If more effort, you get another sale with the same or more profit but with less investment. wonderful right? Many entrepreneurs ignore this factor and focus on creating new customers, and neglecting to retain them.

It is important that you know that these guidelines are only a small dose of a very extensive world as well – that of Sales. This is just so you have a taste. From now on, your improvement and progress in this area depends on you.